Viroqua Farmers Market

The Viroqua Farmers Market exemplifies the small-town charm and sustainable focus that makes farmers market exploration so enjoyable in Wisconsin's scenic Driftless Region. With approximately 50 vendors, this market creates an intimate and community-focused shopping experience that reflects the agricultural heritage and environmental consciousness of the Viroqua area. Operating every Saturday from 8:00 AM to 12:30 PM, May through October, the market is located at 220 S. Main Street in the Western Technical College parking lot and on Terhune Street in downtown Viroqua. The market serves as a perfect example of how smaller markets can provide exceptional quality and community connection, offering locally-grown produce, artisanal products, and handmade crafts that reflect the region's commitment to sustainable agriculture and local economic development. Viroqua's location in the heart of Wisconsin's organic farming region ensures that market offerings represent some of the state's finest sustainable agriculture practices. The market's downtown location and manageable size make it an ideal destination for visitors exploring the Driftless Region's natural beauty and agricultural heritage.